Shop Now
Shop Now

The Crowd's Favorite

The outfit every desi girl is adding to cart first.

Watch the Aesthetic Come Alive

So You Tara: Handblock Print Corset Top for Women

So You Tara: Handblock Print Corset Top for Women

So You Ananya: Bandhani Frock Kurti with Churidar Sleeves

So You Ananya: Bandhani Frock Kurti with Churidar Sleeves

So You Zoya: Kantha Waistcoat for Women

So You Zoya: Kantha Waistcoat for Women

So You Poo: Handblock Backless Corset Top for Women

So You Poo: Handblock Backless Corset Top for Women

So You Bobby: Bagru Handblock One-Shoulder Asymmetric Kurti

So You Bobby: Bagru Handblock One-Shoulder Asymmetric Kurti

So You Naina: Bold Backless Corset Kurti for Women

So You Naina: Bold Backless Corset Kurti for Women

So You Veera: Handblock Print Breezy Shirt for Women

So You Veera: Handblock Print Breezy Shirt for Women

So You Mrinalini (Milli): Vibrant Handblock Coord Set for Women

So You Mrinalini (Milli): Vibrant Handblock Coord Set for Women

Desktop Banner Mobile Banner

So You, From Us

So You isn’t just another clothing label. It’s literally us Harshita & Pankaj figuring out how to turn everyday personalities into outfits you’d actually wear.

We don’t want fashion to feel intimidating or ‘for the runway only.’ We want it to feel like you. That’s why our first collection is all about the Desi Girl vibe comfy cottons, block prints, and a whole lot of sass.

Come Meet Us →

Why So You?

Handcrafted with Heart.

Every piece is made with care by artisans who pour their heart into every block print.

Comfort Meets Culture.

Cotton that breathes, prints that tell a story we’ve combined the best of both worlds.

Artisan-made, Every Time.

From the first print to the last stitch, we’re bringing craftsmanship back, not mass production.

We’ve Got Your Back.

Not 100% in love? No worries, our 7-day exchange policy means you can return it, hassle-free.